Listen, Everyone knows how to take pictures, right? You are in the business and you know how to price your cars, right? Pricing tools and auction reports are at your fingertips. The Internet has made car searching and research easy so if the customer is looking at the same priced vehicle with the same options and mileage... Who gets the first chance to sell the vehicle? The one that sounds better. Example - Wife does the research - she suggests the one that sounds better! Husband does the same thing and chooses the one that sounds better, sounds tougher, meaner, faster... It's classic sales 101 - Let daN help you! Thanks ~ daN